Sony's proprietary (M2) memory currently retails for approximately $130 for 16GB versus $86 for the more common SD format from the same card manufacturer, San Disk.That is a premium of approximately 50% over the SD format to the detriment of the general public.
Sony accessories are OVERPRICED and do NOT represent value for money to the consumer.
Ultimately the prices of memory are subject to anti-competitive behaviour.
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