11 January 2011

Apple TV 2 - Not for the Oz market

Another product released to the masses of Australia, which may seem like a good idea at the time, BUT not to the Technologically crippled market of the "ass end of the world" (as quoted by Seinfeld).

Australia is largely living in the technological DARK AGES.

This is NOT an opinion of corpau, but rather a general statement which is echoed across the (bulletin) board (pardon the pun).

There are many reasons for this, and one of the greatest hurdles is because that of the telecommunications monopoly held by TELSTRA.

On the Australian market, you can buy a set top box for anything between $40 - $200, for viewing what is called FREE content, with the ability to record to USB or with the higher end units to the Hard Disk Drive which is built in.

Enter the Apple (tm) TV. A unit that is priced at $129. This unit requires an internet connection, for what is essentially a product to BUY movies online via iTunes.

Although there are many hardcore Apple(tm) fans out there, this is NOT enough to guarantee a Ca$h Cow for Apple(tm) .

Aussie consumers are already awake to the Rip off merchants of the likes of Harvey Norman (aka Hardly Normal), so their bang for buck sights will not be aimed at the Apple(tm) T.V.

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