SHANE Warne has come under fire for promoting junk-food to impressionable children. McDonald's use of cricket legend to push its chicken pieces and the Kellogg's 4D Choc Bar ad outraged The Parents' Jury, a group of 5000 parents and grandparents.
The jury's annual media campaign targets food companies which advertise their products to children.
Mother-of-two and jury member Natalie Wischer slammed Warne's involvement with McDonald's and said there was no place for junk-food advertising in sport.
"I am disappointed Shane Warne, who is such a role model to kids like mine, has chosen to be associated with McDonald's," Ms Wischer said.
The group of health-conscious parents said Kellogg's used dishonest advertising to promote sugar-laden cereal.
Kellogg's Nutri-Grain cereal, marketed as an energy-packed breakfast for boys training as ironmen, has been named the most shady advertising campaign by The Parents' Jury.
Jury manager Corrina Langelaan said the aim of the group was to fight back against the marketing techniques of the food industry.
"The industry may be getting smarter about getting around its self-regulatory code, but parents tell us they are fed up with unhealthy food advertisements being shown during their kids' favourite (TV) programs," Ms Langelaan said.
Kellogg's said in a statement it has made "significant changes to the way we work" in recent years.
"We now focus much of our efforts on promoting healthier cereals such as Sultana Bran, Mini Wheats, Just Right and All Bran," the statement said.
"Our advertising is aimed at parents so that they can make informed choices about the best foods for their family."
news.com.au 8 Nov 2011
A surprise entry for the category 'Occupational H'S', as traditionally this is seen to bee a domain occupied by females.
Good ol' newly touched up, Warne prostitutes himself to anyone who throws the cash.
McDonald's is widely regarded as the Junk Food Kings who's products are detrimental to the consumers, being responsible for diabetes, obesity and cancer.
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