A 2010 slideshow identifies 38 different ways of tracking iPhone usersA National Security Agency presentation from 2010, leaked to Germany's Der Spiegel by Edward Snowden, calls former Apple CEO Steve Jobs "Big Brother" and iPhone customers his "zombies." The presentation is titled Exploring Current Trends, Targets and Techniques, and as a whole discusses NSA efforts to hack into iOS, Android, and . Slides on iPhone location services make reference to Apple's own famous "1984" Macintosh ad, and by extension George Orwell's novel warning about government surveillance and the manipulation of history.
Der Spiegel notes that for the NSA smartphones are a "goldmine," containing just about everything the agency might want to know about someone. This includes contacts, photos, location data, and personal interests, which can be revealed through things like search terms. In some cases, a phone may have critical personal information such as passwords and credit card numbers.