FACEBOOK ads are pretty annoying.
If you want to know what’s going on behind the scenes, there are some options, though. In June Facebook expanded the information you could get about ads and also started showing a list of the things the company knows about you. If you hover your cursor over any Facebook ad, an “X” shows up in the upper right corner. Clicking the X reveals a drop-down menu (below) that gives you options about how to proceed. If you choose “Why am I seeing this ad?” a pop-out window (shown at the top of this post) gives you some information about what’s going on.
Unspecific reasons! Cool!
In many ways it’s great that Facebook made its targeted advertising a little more transparent and added some granular controls, but it certainly forces you to confront the reality of how intimately the company knows you. After all, as Time points out, the company made about $5.79 from serving ads to each of its 204 million U.S. and Canadian users last quarter. This is just the tip of Facebook’s personal data iceberg.
news.com.au 18 Aug 2014