Some phone manufacturers have teamed up with ‘luxury’ brands (companies that charge a premium on a product for using their name), where the consumer is led to believe that the product is more superior to the run of the mill item that the plebs purchase.
Using sports or luxury vehicle manufacturers is one such ploy.
BlackBerry did it with Porsche Design, OnePlus with McLaren, Oppo with Lamborghini and Huawei is on board with Porsche Design after BlackBerry.
The key differences to owning a luxury brand phone is the different use of materials and form factor of the device, as seen with the BlackBerry Porsche Design P’9981 vs the Bold 9900.
This was the fundamental premise for shelling out organ donor sum for such a device.
Naturally, this was the case when Huawei teamed up with Porsche Design implementing their design philosophy (whatever that means).
In 2017, Huawei implemented Porsche Design changes to their Mate 9, yielding funnily enough the model name: Huawei Mate 9 Porsche Design.
While the silhouette may have looked similar, the PD phone was more compact, it had a smaller yet better (higher resolution) curved OLED 5.5” screen (vs 5.9, IPS), 6GB of RAM (vs 4GB) and 4 times more internal storage (256GB) than standard phone.
This theme was carried through to the next model, where even after that one, phone aficionados would notice that the newest Porsche Design Mate RS would differ from its mere mortal (the P20 Pro) in the location of the camera module.
And that’s where it stopped.
Huawei went on the cheap with their so called Porsche Design product.
The Huawei Mate 20 RS Porsche Design, had the same specifications (dimensions, screen size) as the Mate 20 Pro except for the cow skin wrap around the back.
Nothing ‘exclusive’ about that, not a big deal on the software theme or slightly different looking back panel, especially once it’s covered.
The newest incarnation of the cheapening process applied by Huawei is in the form of a Huawei Mate 40 RS Porsche Design.
See video comparison:
