In today's times, one of THE most profitable industries, is that of the sale of water.
This is especially true, if you're Coca Cola Amatil, and you purchase your water from the Australian Government at a rate of $1.40 per 1,000,000 litres ( a figure the general household pays over 570 times more !!!!).
In this particular case, the water company mentioned, USED to sell it water in containers of 600ml for a retail price of $3.00.
The marketing deprtment stepped in and claimed it 'researched' that people do not drink that much so, it REDUCED its retail packaging to 450ml WITHOUT reducing the cost.
AN INSTANT PROFIT of 25%.
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