Another electronics product rip off bought to you by Dick Smith Electronics.
Dick Smith used to sell the WINPlus Lighting and Appliance Starter Kit for AU$69, or approx. $13.80 on average per piece.
They jacked up the price to $199, or approx. $40 per piece.
In Australia, there is an extremely high profit margin made from electronics goods.
The majority of items carry a 300% profit margin, and on occasions a 1000% profit margin can be seen.
The retailers are crying poor, that customers are not buying enough from them.
There is nothing wrong with making profits to sustain your business, but price gouging the customer is not a good business practice.
Customers with the help of the internet are able to gauge product costs to retail prices, and are assertive enough to be able to purchase items for a reasonable price.
The Australian Consumer Watchdog (ACCC) is a useless organisation that exists to subdues the masses that there is an institution that 'works' for the consumer, which in reality it does not.
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