Anyone can sell electricity in Australia?

From The Age publication on 6 Jan 2014 an article appears of the following content:

Notice of Application for an Electricity Retail License

Application by Onsite Energy Solution Pty Ltd.

Onsite Energy Solutions Pty Ltd [ACN 164 385 693] has applied for a License under the Electricity Industry Act 2000 to retail electricity in Victoria, restricted to up to 20 customers for a term of 16 months.

The Commission may grant or refuse to grant a license for any reason it considers appropriate having a regards to its objectives under the Electricity Industry Act 2000 and the Essential Services Commissions Act 2001 may be obtained from the Commission's website at www.esc.vic.gov.au or by contacting the Commission on (03) 9032 1300.

Please address public submissions regarding the application to Essential Services Commission, Level 37, 2 Lonsdale Street, Melbourne, 3000 or ro licenses@esc.vic.gov.au by 5pm, Monday 3 February 2014. Submissions must be relevant to the Commissions objectives under both Acts.

Anyone from any (or every) residential street in Australia, could be come a retailer.

Could this be another doorway for corporate fraud?