EVERYDAY Aussies are quitting their
day jobs to become superstars on the world's biggest virtual stage - and
getting rich doing it.
YouTube, the world's No.1 site for uploading and viewing videos,
has recruited tens of thousands of Australian "partners", who get paid
each time their videos are viewed.
The nation's most successful
YouTube stars are earning well over six-figures for their videos, while
the biggest stars globally have become millionaires thanks to the
popularity of their clips.
Pre-roll ads that play before the clip
and banner ads appearing on the side of the page might only earn a
fraction of 1c per view, but when videos are viewed tens of thousands of
times a month, earnings can rapidly rise into six figures.
TubeMogul, a US-based company linking advertisers to online video sites
like YouTube, said the site selected partners from the millions of
people posting videos, then split revenue from advertising placed on
those partners' clips.In Australia, videos with pre-roll
advertising earn about $14.50 per 1000 views on average. Banner ads
provide extra income, earning about 10 per cent as much as pre-roll ads,
and savvy YouTube entrepreneurs add other revenue streams like
merchandising and even product placement deals.
"For example, a
lot of the cosmetics tutorial videos, which are really popular, are just
laden with product placement," TubeMogul communications director David
Burch said.
"It's funny to think that a 17-year-old girl could
land a product placement deal with a company like Lancome, but YouTube
has made that possible. If you are averaging in the millions of views
then you can easily make six figures in a couple of years."
For a handful of the biggest YouTube names, it's more like seven figures.
Sydney's
Natalie Tran
(pictured above) is Australia's biggest star on the platform - rated in the
top 30 globally with more than 1.1 million subscribers. Her videos have
been viewed an incredible 440 million times since she joined in 2006.
Sydney
duo Marty Mulholland and Blair Joscelyne started out making car
modification videos on Marty's mum's driveway in 2008 but have grown
into a YouTube channel boasting 113,000 subscribers and more than 21
million views.
"Slowly but surely people started getting into it
and asking us to make more videos and from there it has just
snowballed," Mr Mulholland said.
Perth-based Rob Nixon gave up his
day job as an airport shiftworker after his simple home cooking videos
took off in the US. He now enjoys a six-figure salary - far more than he
earned at his old airport job.
Sydney twins Janice and Sonia Lee
have also hit the big time thanks to YouTube, gaining a massive
following in Asia with their covers of hit songs. Their channel is one
of many created by Aussies that has as big a following abroad as it does
locally.
The YouTube format has also helped kick-start the
careers of musicians and other entertainers struggling to get a foot in
the door in the "real" world.
Justin Bieber and Australian artist Gotye (
pictured) are international stars who have the site to thank.
"YouTube is only seven years old, and like any child it has taken a while to grow," Mr Mulholland said.
news.com.au 15 Sep 2012
The message is lound and clear for the children of the masses.
You do not need an education, as the money we give you is not worth more than a dime to us, but the fact that you do not have an education, and your only focus in life is to perpetuate our message (advertising) is worth more to us than we give you.
There is no doubt that the examples are real, but in line with the politics of the global agenda, the main message here is to dumb down the masses.
Mission accomplished!
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