After all what good are you to a corporation if you only purchased their product once?
It's easier to monitor/control the masses when they have less choices.
You see it's an age old principle, dating back to the 'holy land' where the inhabitants believed in many gods, where this was too difficult to administer by the conquering empire, where mono-theology was enacted on the peasants of the region, with zero proof of course.
There's this man made (alleged) 'war' for example with America v Russia, East v West, North v South (Korea for example) and maybe even some God v some devil (that alleged God allowed to exist) to keep the plebs occupied.
When it comes to consumerism, for the Aussies there's Coles v Woolies, who knows how long the other supermarkets will survive, there's the Labor v Liberal en-slavers, the alleged Ford v Holden 'war' (maybe at Bathurst) that never really existed just in the minuscule mind of the Aussie bogan and now there's only two choices of operating systems for new phones, either Google's Android or Apples iOS.
After all, it's way easier to implement cracking solutions, e.g. from Cellebrite for two platforms rather than half a dozen.
