McDonald's to say sorry for bad coffee, plans to use baristas

MCDONALD'S is planning to appoint specialist baristas following a huge customer backlash over the quality of its coffee.

Realising it is not “the most loved coffee chain”, McDonald’s is set to appoint professional baristas for its more than 650 restaurants in Australia in a bid to woo back unhappy coffee-drinkers, The Australian reports.

From Sunday, the restaurant chain launch a multi-million dollar advertising campaign apologising for its coffee and urging customers to speak up if it continues to fail to meet their expectations.

McDonald’s chief operating officer Helen Nash told The Australian the apology was “up there in terms of a bit of a first” for the company but said feedback from customers had been overwhelming.

“Australians have a very sophisticated palate and we are not delivering a strong cup of coffee,” she said.

“Customers have told us we can do better and we are saying ‘we have heard you and now we hope you notice the difference.”

news.com.au 1 Jun 2011

McDonald's should also be sorry for producing carcinogenic junk food for the masses,
but then again no one has caught on, as it apparently tastes good.