iPhone 6 and iPhone 6 Plus
16GB — $869
64GB — $999
128GB — $1129
iPhone 6 Plus
16GB — $999
64GB — $1129
128GB — $1249
Well, they did, and oh boy are we about to see a game changer in the wearable stakes. So far, we’ve been unconvinced to don a smartwatch but Tim Cook rocked out the Apple Watch (not iWatch) and it's a rectangular, super sleek piece of kit that can perform so many tricks the crowd were struggling to keep up. The display is flexible and made out of sapphire, the second hardest transparent material, behind diamond and is controlled by a digital crown (that dial on the side of regular watches). There are sensors on the rear that take your vitals such as heartrate.
Australian prices for the Apple Watch haven’t been announced but the US price starts at $349 and will be available from early 2015.
Both the new iPhones as well as the Apple Watch will be able to use the system where you simply tap to purchase items. The system is launching in the US starting with American Express, Mastercard and Visa and major banks, with no word on when the system is likely to hit Australia. Mr Cook says Apple Pay “will forever change the way we buy things”.
This was by far the biggest, most crucial, product unveiling Apple has had after rivals have been leading the charge in larger mobile phones for some time. With these larger screened iPhones it has delivered on the cries from consumers and could keep the competition from knocking on its door. As for wearable technology, it finds itself in a rare situation of playing catch-up but has pulled off a stroke of excellence by making us actually want to own one — something no others have managed to do.
While the gadgets were a success, it wasn’t all been smooth sailing with the live stream of the event crashed for everyone around the world leaving Apple fans on their knees as they tuned into get a glimpse of the new gear. For those who missed it, here’s how it all went down:
2.30am: The invited crowd is gathering and shuffling into the auditorium.
2.50am: Inside the Flint Centre where Tim Cook will take to the stage.
3.0oam: Agh. Anyone who isn’t using Apple’s Safari browser won’t be able to watch the live stream of the keynote. Cheers, Apple.
3.05am: Live stream feed is down for everyone anyway. Technology, eh?
3.08am: Tim Cook skips the usual figures and company stats to get straight to the nitty gritty by stating “today we are announcing the biggest advancement in the history of the iPhone”.
3.10am: It’s official Apple will be releasing TWO new iPhones: the iPhone 6 and iPhone 6 Plus. the iPhone 6 is the expected 4.7-inch screen with a Retina HD display. The Plus will be rocking a 5.5-inch screen size. The rumour mill, it seems, was bang on.
3.12am: The iPhone 6 will be 6.6mm thin and the 6 Plus 7.1mm. Much slimmer than the already svelte iPhone 5S at 7.6mm
3.15am: Official images of the new iPhones. Prepare to ‘ooh’ and ‘ahhh’.
3.20am: The 6 Plus will be able to be used in landscape mode on the home screen. So it looks a little like a mini, mini iPad.
3.22am: How times have changed. The iPhone 6 is 84 times faster than the original iPhone.
3.27am: A spankier new A8 processor chip will make the new iPhones 20 per cent faster than the previous models. its graphics performance is now a whopping 50 per cent faster.
3.29am: Fitness and motion tracking is going to play a big role. The new M8 chip inside the phone will be able to tell the difference if you’re running or cycling.
3.30am: Sigh. An 8-megapixel camera still remains, but it has been updated. The iPhone 6 Plus gets fancy optical image stabilisation
3.40am: Both iPhones will be available from September 19th. Prices for the iPhone 6 Plus look to be about $100 more.
3.44am: After a brief Justin Timberlak and Jimmy Fallon cameo, Tim Cook is now talking about the mobile wallet. A new payment process called Apple Pay. So the iPhones officially have NFC. The demo looked really easy to use. Simple touch and pay system.
NEW iPHONE TO BE USED AS YOUR WALLET
3.52am: List of stores in US supporting Apple Pay. We heard McDonalds. Sold. But will it be another US-centric feature, much like Siri was when it was first launched?
3.59am: Now, every Apple event wouldn’t that “one more thing”. And crowds were not let down. Yes, after all the rumours the iWatch is real and its simply called the Apple Watch.
4.05am: The Apple Watch has a rectangular face but circular interface. Looks very pretty. Watch senses you’re raising your wrist and turns on the display.
Will work with iPhone and will use apps. We’re very excited.
4.09am: Apple’s design guru Jony Ive talks us through the Apple Watch. Sensors on the back that read your vital signs. The screen houses a number of apps that look like tiny dots. The Watches can talk to each other. It comes with six different straps.
4.15am: Tim Cook: “we’ve been working on Apple Watch for a long time”.
4.23am: You can dictate into the Watch or use editable emojis to reply to people.
4.25am: Siri is also included in the Apple Watch.
4.34am: Some of the world’s most respected health and fitness experts helped develop Apple Watch.
4.43am: Another revelation: Apple Pay will work with Apple Watch.
4.47am: A brief musical interlude from U2 ...
4.54am... that leads Apple and U2 to rather awkwardly announce their new album will be free on iTunes NOW!
5.00am: Well, that wraps things up. Tim Cook thanks his Apple staff and invites guests to get hands-on with the new devices.
So that’s it until the next time. Surprises were few thanks to the torrent of leaks from the internet but the products looked good nonetheless. The Apple Watch could be the masterstroke though as it genuinely looks like a wearable that we could get along with.
new.com.au 10 Sept 2014
Apple, a company with a Draconian policy towards technology.
Apple, a company that disables key features of its technology products.
Apple, a company that just now releases 4.7 and 5.5 inch screens, where its competitors have already released 5.5 and 6 inch screens.
Apple, a company that refused to fix a cloud vulnerability that allows easy hacking.
Apple, a company that rips off Australian customers.
Apple, a company that uses slave labour to sell its phone in the U.S. for $100 and Australia for over $700.
Apple, a company that is involved in tax evasion with full support of the authorities.
Apple, a company that did not disclose to its customers, the constant tracking technology used.
Apple, a company that used your stock portfolio data for its financial gain, read fraud,
and many more points not mentioned.
Apple, a company that you would still trust?