Monday, April 27, 2015
Dick Smith Dual USB Car Charger - Rip off
The 'Dick Smith' label is a cheap manufactured item which bears the company's logo.
In this example there is a 'Dick Smith' branded dual USB 12 volt car charger with a total current output of 2.4 Amps from two USB ports, with the inclusion of an Apple Lightning cable, retailing for 2 cents short of $65, which in reality is $65.
See illustration below.
A Kensington PowerBolt 3.4 (3.4 Amps) with a lightning cable can retail for $30.
A USB (generic) Lightning cable from a computer parts reseller is available for $4.
A generic branded car charger from the same computer parts reseller is available for $4.
So, for the total cost of $8 on can purchase a dual usb with Lightning cable comparable to the Dick Smith item for 12% of the price from Dick Smith.
Keep in mind that these items are made in China for a fraction of the price they retail for in Australia, with no justification for profit margins that approaches 4 digits.
This is just one example of the the parent company is ripping customers of.
Online shopping is literally THE only way to go!