Monday, April 27, 2015

Dick Smith Dual USB Car Charger - Rip off

Here is where the corporations literally rip customers off with their overpriced electronics goods.

The 'Dick Smith' label is a cheap manufactured item which bears the company's logo.

In this example there is a 'Dick Smith' branded dual USB 12 volt car charger with a total current output of 2.4 Amps from two USB ports, with the inclusion of an Apple Lightning cable, retailing for 2 cents short of $65, which in reality is $65.
See illustration below.

A Kensington PowerBolt 3.4 (3.4 Amps) with a lightning cable can retail for $30.

A USB (generic) Lightning cable from a computer parts reseller is available for $4.

A generic branded car charger from the same computer parts reseller is available for $4.

So, for the total cost of $8 on can purchase a dual usb with Lightning cable comparable to the Dick Smith item for 12% of the price from Dick Smith.

Keep in mind that these items are made in China for a fraction of the price they retail for in Australia, with no justification for profit margins that approaches 4 digits.

This is just one example of the the parent company is ripping customers of.

Online shopping is literally THE only way to go!

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