There is a large variety of promotional methods used to entice the novice computer user to this new way of computing.
The large and so called ‘trusted’ companies like Apple, Google, Microsoft and even telco’s like Optus are prompting their product, which offer the user no option to opt out of ‘cloud computing’ if they so desire. The updated operating systems only have this mode of data storage.
In the end what does it mean to Mr. Joe Average?
Cloud computing is where all your information from a particular device, e.g. iPhone, iPod or other smartphone is kept on the manufacturers servers.
For example, accounting companies even offer free software, for you to use provided that your computer is connected to the internet, and your data is stored on their servers.
In many instances there have been examples of the breach of privacy by companies like Google, Apple, Research In Motion (RIM), Telstra, police departments, government institutions, and even schools, where customer’s private data has made it out into the public arena, with no legal repercussions, no fines, or convictions, and no one was held responsible.
Conversely, when government information has made it out into the public arena, Wikileaks, there has been an unprecedented witch hunt by the world governments to incarcerate the founder Julian Assange, with the support of the government controlled mass media.
The end game is to obtain every bit of information on the connected users, in whatever method possible, to collate this in one central database, for profiling, storage, and sale at later a date to governments and corporations.
The largest Information Technology companies have proven that they are breach of customer privacy acts that the general populous must adhere to, but have not been legally penalised for such breaches.
Cloud computing is an assault on user privacy, only to the benefit of the corporations and governments that hold this information.
Privacy for the end user is NON EXISTANT.
This is a reminiscent of a communistic approach to surveillance and intelligence gathering.
The mass media organisations are auspiciously quiet with regards to the dangers of cloud computing.