Tuesday, April 17, 2012

Gold Logie leak brings strife for paper

A media ban on a Logie winners' list traditionally released to newspapers before the event is likely after the Herald Sun accidentally leaked Hamish Blake's Gold Logie win on the web on Sunday night.

If ACP Magazines follows through on its threat it will be another blow to print media outlets, which need embargoed lists to ensure results of the event are available for the following day's newspapers and can compete with the internet.

However, Sunday night's embarrassing bungle has forced ACP Magazines, which runs the Logies, to consider changing its protocols and accept the internet is powerful enough for media outlets to wait for the announcement of the awards.

ACP Magazines spokesman Peter Holder said in light of the leak on Sunday night it was time to accept the electronic age now ruled the media in terms of immediacy and there was no need for embargoes.

"It is disappointing because we go to such lengths to work with all media so they get the results in the next day's paper," Mr Holder told AAP.

"It's a good lesson learnt and for us to stop expecting a return in goodwill.

"The concept of the embargoed results is now a thing of the past.

"We have to think about how we share the information with the other media."

The Nine Network, which heavily invests in the telecast, has asked the Herald Sun to explain how the website error occurred, Holder said.

As one television publicist said: "There's no point giving embargoed lists for print media. It's all about internet, as this leak has proven. So there should be no list and they can post winners online as they occur. Problem solved."

Journalists must sign a confidentiality agreement to obtain all but the Gold Logie winner late on the day of the event.

Later that night, the Gold Logie is verbally communicated to only a handful of journalists while the ceremony is being conducted, to help meet print deadlines.

Blake's name was being tweeted as the winner more than an hour before the official announcement, after his name was inadvertently posted on a Herald Sun web page.

It was immediately pulled down when the error occurred.

"We are waiting for a written response," said a Logies spokeswoman.

The Herald Sun's apology, sent out overnight, blamed a technical hitch for the winner being able to be seen on the web.

"The error occurred during live testing of the Herald Sun's new iPad application which is due for release in coming weeks," the statement said.

"Live testing has been taking place for about a week. At no time did the Herald Sun publish the name of the winner on its website, iPad app or in Twitter."

That may be one problem facing organisers but Blake and his inseparable offsider Andy Lee had their own dilemma.

During the late night celebrations for Blake's gold win, Lee lost the pair's Logie for the most popular light entertainment program for Hamish & Andy's Gap Year.

"The case of the missing Silver is still being thoroughly investigated by security," Blake told News Limited.

The Logie went missing while Lee was partying at Shane Warne's Club 23 at Crown but was handed back on Monday to Nine's morning show hosts, David Campbell and Sonia Kruger.

The ever-joking Blake, who attended a live TV interview in the lobby of the Casino wearing only a bathrobe, said the victory had yet to sink in.

"I'm in shock, and wandering around in a bathrobe with a Logie hasn't eased the surrealism of the situation," Blake told Nine.

ninemsn.com.au 16 Apr 2012

Admission or reports of 'stars' rigging the votes for Hamish were known to the organisers of the event.

The Australian corporate media promote the dumbing down of the masses by putting people who are known for their stupid / dangerous behaviour on the pedestal, under the guise of comedy.

These people are promoted to be role models to the young and impressionable minds of the teenagers of the common folk, in essence their role is to degrade the social and family morals of the teenagers.

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