If it's on Australian TV, you can almost bet it's a dodgy product especially if it's an 'honest' government advertisement, you know like the one advertising for your person to vote.
Since iPhone sales must be crap, Apple have littered the Australian air waves with an advertisement stating that privacy is synonymous with their iPhone.
You can see the advertisement for yourself:
What they are doing there is providing you with false information, lying or to be more specific "lies by omission".
Information CAN be taken from your iPhone X, therefore it is no longer 'private'.
Cellebrite, an Israeli company whose parent is the Sun Corporation, specialises in data extraction from mobile devices.
Universal Forensic Extraction Device))
The various versions of Release Notes will show what information can be taken from Android and Apple devices and their apps.
See article by appleinsider.com on how Cellebrite advertises to government agencies being able to unlock Apple's iPhone X, at: