Dick Smith Electronics frequently practice advertising fraud on their products marked as "special".This is generally practiced in all Dick Smith stores.
In this example Dick Smith claims that the Nokia Battery BP-6M retailed for the price of $89.99
(see illustration)
Upon further inspection, the ORIGINAL price of the battery
was in fact $49.95.
Thus the claims that the battery used to be $89.99 and is reduced to $49.95 are blatantly FALSE.
There is NO price reduction, as claimed by Dick Smith Electronics.The electronics stores Tandy and Dick Smith Electronics are now owned by the retail giant Woolworths.
Since the business elite of these stores are cronies of the political and law community, they are exempt from prosecution / fines.
False advertising is illegal in Australia, and according to the ACCC, fines apply to those in breach of the code of practice.
Dick Smith has NOT been fined for fraudulent advertising.
1 comment:
This reply might be late but...
The price of those batteries was $89.99 originally. Pricing at DS is controlled by head office. Those price tickets print from the point of sale the morning of the change - both the A7 and the normal ticket behind. The A7 is taken down at the end of the catalogue but the normal ticket behind remains. This practice happens when it's a permanent price change.
The price may have been $89.99 some time before, but it's not as false as you claim.
Source: Former employee
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