Australia’s telecommunications industry is technically a monopoly
held to ransom by Telstra.
Even though other companies are allowed to enter the market,
e.g. SingTel (Optus), Vodafone, etc their operations are ultimately stifled by (the
previously government owned Telecom), Telstra, which still functions on the old
government mentality.
As Telstra’s profits soar over $6 billion dollars annually,
telecommunications service decreases across the board by blame put on the
public for using, for example wireless broadband services.
Companies are rather reluctant to reinvest into the
infrastructure, as this takes away the dollars from profits, but rather are on
the road to oversubscribing customers, resulting in severe degradation of
services.
Vodafone is no stranger to this kind of business model.
Rather than investing in tower structure upgrades and expansion Vodafone
neglected much essential upgrades which resulted in customers in the hundreds
leaving every day.
In disaster recovery mode, Vodafone then embarked on an aggressive
marketing campaign to inform the masses that there is a huge upgrade in place, in order to win back customers.
The road to recovery is a slow process, as Australia’s two
largest telecommunications companies Telstra and Optus are significantly ahead
of tower placement and population coverage.
Companies are just about willing to do anything in order to
obtain sales, which includes breaking the law.
Misleading customers or false
advertising or incorrect product placement or specification claims are against
Australian laws, which can result in (steep?) fines.
Prior to the expiry of a contract, a sales team is given the
heads up to call the customer in order to obtain another locked in contract,
usually for two years. The sales team then offers the customer a deal that will
entice them to continue with the service provider. These deals may not be
available to the ‘off the street’ customer.
Vodafone have been caught out providing false information in
order to obtain a sale.
The manner in which it is done is as follows.
In order to keep the customer locked into another contract
(for 2 years), the hot ticket item currently is the iPhone 5, Vodafone stated
that they will be able to provide the handset to customers for $7 per month.
This was confirmed by Vodafone staff on two separate occasions. Once the
customer decided to take the offer, which was still valid and proceeded to
realise the agreement, Vodafone then falsely stated that no such offer was
given, and no such record was ever taken. Vodafone records all conversations with customers (for quality and assurance purposes only).
The authorities whether it be the Telecoms Industry
Ombudsman (TIO) or the Australian Competition and Consumer Commission) are
biased (some say spineless) government institutions that generally favour
corporate enterprise. There may be a win for Mr. Joe Average in terms of
annulling a service contract to the telco, for poor service, which incidentally
is a miniscule financial transaction, but when it comes the large scale transactions
the corruption can be seen from towers away.
Optus was only fined $2 million for providing false
information in order to obtain many more dollars in sales. A penalty well worth
it.
An example of the Masonic brethren looking after their ‘kind’.
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