Corporations are waging a War on (your) Privacy.
You are being coerced / enticed / conned / forced / limited to storing your private and confidential data in various corporation's servers called the 'cloud'.
A quite legitimate question could be how safe or secure is your data in that company's server 'farm'.
All these terms with reference to nature could be an illusion to make one feel at ease and harmony with those services.
So how safe is that data really?
See top secret classified information obtained by Edward Snowden from a division of the NSA, called Special Source Operations (almost makes one want to purchase a burger, just by saying that division's name, cheeky buggers!), contained within the illustration below:
As you can see from the above illustration your data travels in clear text, i.e. VERY not secure!
If you choose to use those services, you are a contributing factor to the loss of your own privacy.
Now, Now, let's not start a meme with the words "Nothing to hide, nothing to fear.. "
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