The internet is a corporate battle ground for your data.
'Retail' corporations or rather the corporations that the average person sees like Amazon, Apple, Meta (nee Facebook), Google, Microsoft are all using all sorts of tricks to get YOUR data.
Say you want to do some online shopping where you see a company's products.
Corporations entice/force you to 'login' for all sorts of reasons where the primary objective is not for your online safety, but rather for data collection purposes, that being your personal details, your identity.
The use of 2FA (two factor authentication) for your 'safety' is a farce, where that is another mechanism to obtain more data about your person, but that is another separate topic outside the scope of this post.
So you're about to log into this website none the wiser.
Did this company inform you that if you login your login details will be sent to Meta/Facebook?
Maybe you do not want Mark Zuckerberg to know where you're shopping.
Maybe you do not want him to know of your 'other' email address that you use only for online shopping.
Online privacy has still a long way to go, where the authorities are deliberately dragging their feet on this matter.
In Mozilla's Firefox product, you can add a program called an 'Extension' by the name of 'Facebook Container' which isolates your data from Facebook.
If a corporation is sending your data to Facebook, then the extension's icon is next to the field that sends data to Facebook.
Another way of keeping Meta/Facebook away from your data is to use the site on a personal computer (as opposed to a smartphone + app) , where another browser is used exclusively for the 'social media' site.
A good practice to isolate the data that is being captured by corporations is to have more than one internet browser installed on your personal computer.
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