(illustrations shows you have to be retarded to buy Sony)
Any manufacturer that forces consumer to buy its proprietary technology has a detrimental policy to the consumers wallet.
None being more true than in the example of Sony. Sony has locked consumers into buying Sony's proprietary memory (M2) whilst other manufacturers e.g Canon, HP, Kodak, Panasonic have adopted the widely used SD memory media.
Current prices, as illustrated, show that for the same AUD$72 you can buy a lot more (8GB) of SD memory compared to the 4GB that Sony offers.
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