A MAN walks into a bar and the bartender says "how'd you like 50 per cent off your next Appletini?"
"I saw it on your Facebook profile," the bartender says, in reply to the freaked out look on your face.
This could be the future of targeted advertising envisioned by a company that wants to install cameras in public venues that cross reference your face to your Facebook profile in order to offer custom targeted advertising wherever you go.
The technology, known as Facedeals, works by installing cameras in select venues. Users then sign up to be part of the service, uploading Facebook photos that can clearly identify your facial features.
Then when you enter a venue that has a deal with Facedeals, you will be sent a text message offering you special discounts on the things you like best.
If you think this kind of caring advertising is a little creepy, you're not alone.
Facebook has already been criticised for using facial recognition technology as a way of offering its users recommendations on people to be friends with.
Last month Facebook discontinued the service only a month after acquiring the technology after being bombarded with complaints regarding privacy.
However, Facebook is still using the technology in conjunction with the Australian Federal Police to detect possible criminal activity.
Facedeals is still in beta phase, so only time will tell whether it will catch on.
heraldsun.com.au 13 Aug 2012
A new age of monitoring and collecting of information is upon the masses.
Companies are set up for the purpose of 'marketing' or 'target advertising' in order to collect and store information about every individual on the planet.
These companies are shelf companies that report back to government / authorities to form databases that will never go away.
Naturally this is all done under the sleepy noses of the general populous, tantilising them with 'deals' or 'rewards' for giving this 'invaluable' information about themselves, peers, friends and family.
The standard response by most individuals is the "I have nothing to hide" or "I've done nothing wrong", that lets the civil liberties get eroded, together with the breach of privacy by these companies / governments.
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