The 'Australian Government' is a brand

That's right, the 'Australian Government' is a brand, you know like Gucci, Mercedes-Benz, Nike, Coca-Cola, etc, etc.

They even give you instructions on how to use their 'branding'.

From within the document:



Source:
https://www.pmc.gov.au/sites/default/files/publications/Australian_Government_Branding_Design_Guidelines.pdf