One of the most important metrics in data collection is that of your identity or your device's identity which can then be used to identify your 'person'.
Corporations want or rather need you use apps for their online content (also classified as 'entertainment') in order to profit from you.
In the case of Rupert Murdoch's 'news' empire, a catchy phrase was coined "be on it", meaning be on the platform, as in download the app, even though using a browser will suffice.
In the above example we can see that a request is made to obtain your device identity prior to viewing a video.
You can either allow or block this.
If an app was downloaded, then this permission would be automatically granted and bother parties Google and the 'entertainment' empire would have your device identity, which would then identify you.
A recommendation would be not to download entertainment company's apps where open source apps are recommended, rather than the closed source apps that corporations hide privacy invading data grabbing code.
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