In Australia, there are so many news outlets, ninemsn, heraldsun, theage, au.yahoo.com, just to name a few of the more popular ones.
But are they really that different or even independent?
In Australia, 70% of the corporate mass media is owned by Rupert Murdoch.
The rest is distributed thinly between Packer and Stokes.
Some of Murdoch's acquisitions are:
Daily Telegraph
Gold Coast Bulletin
Herald Sun
NT News
Post-Courier
Sunday Herald Sun
Sunday Mail
Sunday Tasmanian
Sunday Territorian
Sunday Times
The Advertiser
The Australian
The Courier-Mail
The Mercury
The Sunday Mail
The Sunday Telegraph
Weekly Times
Big League
Inside Out
donna hay
ALPHA
In general, it is widely acknowledged, that the mass media is responsible for the shaping of today's society.
With such a narrow band of ownership, it is easily conceivable that flows and trends, opinions and the general mental well being of the working classes can be manipulated by the media owners to whatever political persuasion or agenda they follow.
This is not an environment for providing unbiased media reporting.
The Australian political arena vigorously claims that it supports competition, as it is in the best interest of the consumers.
Yet, at the same time the governing bodies are doing very little, very slowly to make this a reality, i.e its actions are quite the opposite.
Laws are passed immediately to nab speeding motorists in ever more ingenious ways, claiming it's to the benefit of the public, but laws concerning anti-competitive behaviour or fraud (which are ALSO to the benefit of the public - but detrimental to their business colleagues) , are deliberately slowed down in parliament.
Fraud and Anti-Competitive behaviour, is to the benefit of the local and global business community, who's members are cronies with the politicians, law makers, bankers, etc.
The general theme is that it MUST be mandatory to the detriment of the masses or canon fodder, as referred to by the ruling elite.
The role of the mass media is to keep the 'peasants' amused, with senseless news, using shock tactics on stories, and mindless entertainment.
Under NO CIRCUMSTANCES can the mass media be used in incite knowledge, that will empower the masses.
It is irrespective of any of the individuals personal agenda for creating social networking sites, blogging stores, video 'tubes', in the end, their goal must unified, to DUMB DOWN the masses.
In the James Bond film, Tomorrow Never Dies, a Media Mogul Elliot Carver, uses his mass media empire to keep the plebs amused.
"There's no news like bad news"
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